Posted: March 8, 2011
mFino Touch to provide Mobile Network Operator and Retailers in South East Asia increased mobile purchase volume. CEO Sridhar Obilisetty unveils new NFC product.
Sunnyvale, California, March 8, 2011 – mFino, the leading provider of next generation mobile
financial software announced that it is expanding its market leading mobile money deployment
in South East Asia with mFino Touch.
"mFino Touch is key to accelerating the pace of mCommerce," said Sridhar Obilisetty, CEO of
mFino. "Retail lines, too many steps and stacked keys can often stand between subscriber and
purchases. mFino Touch delivers a streamlined user experience with the expected high level of
security. The end result is a higher volume of mobile transactions and happier customers."
mFino Touch provides tap and go purchasing from any mobile phone. It's the convenience of an
online purchase with the touch and feel of being in a store. At mFino Touch-enabled merchants,
attendants ring up the purchase and subscribers with NFC-enabled cell phones simply tap their
phones on the NFC-enabled terminal to make the purchase.
mFino Touch works with NFC native phones, and can enable NFC purchasing on standard
phones with NFC stickers. It integrates NFC POS devices to accept merchant transactions, and
NFC tags and posters for self-service airtime top-up, for adding fare to a rail ticket, and more.
Transactions integrate seamlessly into the mFino platform and can be charged to any available
payment instrument including credit card, debit card, e-money and carrier billing.
mFino Touch is a member of the mFino product family that includes: mFino MFS (mFino's
mobile wallet and banking platform that enables any phone, any payment method and any
channel), mFino Share (mFino's social money application), mFino Connect (mFino's gateway
into existing financial infrastructure, mobile companion card, debit/ credit card, ATM network
and EDC devices for merchants) and mFino Sales (mFino's targeted sales and marketing
application).